USER REQUIREMENTS     left column: low end user reqmts     right column: high end user reqmts


USER REQUIREMENTS

Lowest Cost Bare Bones

Little TV Little Movies Some data

Little TV
More Movies
moderate
Data

Moderate TV
More Movies
Higher Data

More TV
Heavy Movies
Heavy Data

High video
High data
High voice & messages & fax

RECOMMENDATIONS HOME PHONE

Purchase phone; Wired or basic cell

Purchase phone; Wired or basic cell

Purchase Smartphone

Purchase Smartphone;
use PC (Skype)

Purchase Smartphone
Use PC (Skype)

Wired + Cell + PC (skype)

RECOMMENDATIONS HOME TV

Roof/Attic Rabbit ears

Roof/Attic
Rabbit ears
AEREO-dead

Roof/Attic
Rabbit ears
AEREO- dead

Cable/FIOS:
Basic video +data
AEREO - dead

Cable/FIOS:
Video+data

Triple play
Voice + video + data

RECOMMENDATIONS INTERNET ISP

None

Yes: DSL is lowest cost

Yes - Cable for data - only

Yes- cable or FIOS

Yes - Cable or FIOS

Yes- Triple play cell smartphone + tablets

RECOMMENDATIONS MOBILE PHONE

Cell prepayed talk minutes only

Purchase Smartphone + tablets
Prepaid talk minutes only

Purchase Smartphone + tablets
Prepayed talk minutes only

Purchase Smartphone+ tablets Prepayed talk +prepayed data

Smartphone + tablets
Contract talk
Contract data plan

smartphone + tablets
contract talk
contract data plans

RECOMMENDATIONS MOBILE DATA/VIDEO

none

none

Purchase Smartphone  tablets;high wifi usage
Little or no cell data

Purchase Smartphone + tablets
High wifi usage
Low cell data use

smartphone + tablets high minutes + high data plan

Smartphone + tablets  high talk + high dataplan
                                               

left column: least costly;                                                                              right column: most costly
RED- "ideal" positioning                           PURPLE - present status

TWO AREAS TO LOWER PERSONAL COST:

1. change from contract talk/data to prepaid talk/data: own smartphone, and prepay data

2. Drop video on cable - move completely to rooftop antenna and/or AEREO

NOTE: the option to use AEREO was killed on 6/25/2014 by a supreme court rulling 6-3 that AEREO was violating copyright law by publicly performing copyrighted works when it re-transmitted the TV broadcast channels.