MY READING OF "HOW THE TRUMP-RUSSIA DATA MACHINE GAMES GOOGLE TO FOOL AMERICANS"
(a long article by a digital marketer)
Focused digital marketing is gaming internet news..
The techniques are extensively used by Russia.
Half Trump's 3 million Twitter friends are bots. Bots are everywhere.
Bots generate intense traffic among themselves and among newly created/made up news sites and unknowing people.
A digital marketer injects misleading and/or distracting news.
The search engines (think google) display search returns on the basis of intensity and freshness
Traditional fact-checked sites like NY Times or Wash Post are on page 4 of search return and never viewed.
"a proprogandist ...links our identity to our beliefs
... there's this huge web of believers...never mind that half of them are robots..
there is nothing in the world...that will ever, ever get you to change your mind"